Michael Schudson | Quotes and Sayings | Page 1 | Greatest-Quotes.com

Michael Schudson

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Sociologist

American

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"Advertising generally works to reinforce consumer trends rather than to initiate them." - Michael Schudson

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"If advertising is not an official or state art, it is nonetheless clearly art." - Michael Schudson

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"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment." - Michael Schudson

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