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Leo Burnett

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  1891 - 1971

  Businessman

  American

   

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• "I have learned that it is far easier to write a speech about good advertising than it is to write a good ad." - Leo Burnett
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• "I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising." - Leo Burnett
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• "If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks." - Leo Burnett
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• "What helps people, helps business." - Leo Burnett
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• "When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either." - Leo Burnett
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