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David Ogilvy

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  1911 - 1999

  Businessman

  English

   

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• "A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
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• "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals." - David Ogilvy
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• "I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes." - David Ogilvy
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• "If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants." - David Ogilvy
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• "It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye." - David Ogilvy
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• "Leaders grasp nettles." - David Ogilvy
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• "The best ideas come as jokes. Make your thinking as funny as possible." - David Ogilvy
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• "The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account." - David Ogilvy
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